Work Description - Example：

　　Promoted to director position to create business plan and go-to-market strategy for new product line targeting Global 2000 companies. The E-Biz Direct product helps large mainframe shops simplify and accelerate the transition to e-business. Charged with full P&L responsibility for achieving revenues of $10 million in FY2000 and $50 million in three years. Conduct quantitative market analyses to identify customer needs and develop product requirements. Directly manage a team of three product managers and oversee the activities of over 60 sales professionals. Drive the development and delivery of new and revised products. Results to date：

　　* Achieved sales increase of 400%（March to December 1999）by coaching product/marcom managers to reposition E-Biz Direct product. This move compressed the sales cycle and enabled the sales force to more easily sell the product. Led the positioning exercises and identified the characteristics of target customers.

　　* Developed strategic plan and go-to-market strategy for the line of business，building on the available skills of the organization to facilitate the transition to an e-business vendor.

　　* Reduced costs by 20% by introducing product lifecycle management methods，formalizing processes for positioning，pricing，promotion，and rollout.

　　* Renamed and repositioned a product at the end of its lifecycle. The repositioning was successful in overcoming the industry抯 preconceptions about the product and targeting the e-business market.

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